Wednesday, March 27, 2002

Recruitment ads are migrating to web

The research firm IDC says that United States newspaper recruitment advertising revenue fell by 35% last year, whereas online job sides saw an increase of 38% in the same period. Monster.com is now one of the most successful companies online, and appears to have benefited from the recession as advertiser move their business from expensive print to cheap web. An analyst for Morgan Stanley Dean Witter estimated that 10% of US recruitment advertising is now online, and that this will increase to 25% within three years.
(From New York Times)

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