Tuesday, March 05, 2002

Online input good for newspaper classified

Report by the Advanced Interactive Media group argues that allowing advertisers to buy and input classified ads online is good news: it reduces costs, generates new revenue (both in attracting new customers and encouraging existing customers to spend more), and improves customer service. Not surprisingly the study was sponsored by a company that provides an online classified input service. Download report (800K pdf).
(From AIM)

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