Appropriately enough, Blogdex, the blog of blogs, took me to an article on the power of blogs and their influence on Google. It turns out that blogs can be used to make a "Google Bomb", whereby keywords in referring pages can boost the rating of a site that may not even contain those keywords. The inventor of the term, Adam Mathes, lobbed the first Google Bomb by referring to his friend Andy Pressman's website with the words "talentless hack". A year later the site comes Number 1 in a google search for "talentless hack".
(From Corante)
Wednesday, March 06, 2002
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