Kelner: 'advertising has caused us grief'

Simon Kelner on how media buyers have reacted to the Indy's tabloid moves. Also a nicely illustrative statistic about media: "The Independent editor pointed out that newspaper sales on the day after the US election were 5-10% down because readers turned to other sources for the latest information on the poll results. But he said sales of papers rose by between 6% and 12% the next day, when readers sought analysis of the results."
(From MediaGuardian.co.uk)