Sunday, September 04, 2005

Independent survey: respondents positive about Guardian berliner move

Lies, damned statistics, and surveys. The Indy's report on the Guardian's imminent berliner relaunch opens with "Even optimistis admit the move marks the 184-year-old title's biggest gamble". But in the survey that follows there is little suggestion other than that it will be successful. The reactions of the experts quoted were, in order: positive, positive, positive, positive, positive, positive, neutral ("It could be successful"), positive, positive, negative ("The big difficulty is going to be preventing it looking too much like a magazine. It can easily fall into resembling something British readers do not associate with news."), and positive.
(From The Independent)

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