Think piece from Dave Morgan of "audience management company" Tacoda repeating the argument that news organisations should try harder to recognise that their readership in different media as being a single target, "the enterprises's total marketable audience". "Just as important as understanding how news site audiences differ (between print and web etc) is to understand how they are similar so that they can be sold as a larger package to advertisers."
(From Editor & Publisher)
Saturday, December 20, 2003
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