"Apple's come a long way; so can we"

I was bound to like this one. After lauding Apple's successful "high spirit" and risk-taking, Chris Heisel says: "Everyone says the end of newspapers is near. We’re antiquated, we can’t do anything right. We’ve got quality issues and a dwindling audience. They said the same thing about Apple ... I challenge the newspaper industry — let’s be Apple, not Dell." His recipe for 2004: 1, Take risks ("innovate, not duplicate"); 2, Focus on quality ("make quality out value proposition and our product differential"); 3, Make money, the right way ("no one said being a good company and making money are mutually exclusive").
(From Heisel.org)