The past and future of product convergence

Little potted history of print, web, and digital editions from Digital Deliverance, with a rousing call in particular to newspaper web operations to see digital editions as something to participate in (and thereby improve), not to feel threatened by. The Guardian and Observer digital editions get a nod here too (well spotted, Vin Crosbie), which is nice given the cross-functional makeup of our project team. Has the usual (but that doesn't mean wrong) recommendations for where to go from here: fully leveraging PDF's functionality; openness to many reading devices; tabloidisation; introducing good commercial models, etc. Vin's prediction: "By 2010, newspapers, magazines, and broadcasters ... will be able to publish a single digital edition that can be used on the Web, in print, and on portable devices and e-paper, and that will feature the advantages of both Web sites and newsprint. This convergence has already begun."
(From Digital Deliverance)