Interesting (and unusually broad-minded for a News exec) comments from News International executive chariman Les Hinton about moving to tabloid from the broadsheet format. He observes that one UK broadsheet (the Guardian or Telegraph) may choose to make a virtue of staying broadsheet so that this becomes a USP. News is going to be aggressive with retailers and give 18p per copy of the Times sold (rather than the current 12.5p) in shops stocking the tabloid version.
(From MediaGuardian.co.uk)
Sunday, November 23, 2003
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