Digital Deliverance's Vin Crosbie reckons the Online Publishers Association's latest report on paid content -- which suggests healthy growth -- is highly misleading due to inappropriate methodology. Crosbie lambasts the OPA for stretching the definition of publishers' paid content -- for example, including B2B reports, subscription directories, help lines, personal growth services, greeting card services, music streaming, games, dating services and centrefold pinups. He feels that the OPA's members are just saying what they want to hear.
(From Digital Deliverance)
Saturday, September 27, 2003
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