Piece on the Valley

Illuminating potted history of the East Valley Tribune's launch of their Olivesoft-provided Digital Edition. They did a free 60-day trial — which required registration, so made their marketing department happy — and backed it up with extensive promotion. "We have converted about 5 percent of those (6,800) who registered for a trial of the electronic edition. We see a steady handful of signups/payments every day."
(From The Digital Edge)