Northrup: cross media or crossed out

Kerry Northrup has taken Ifra's obsession with convergence to new levels by declaring that traditional journalists who work to their existing skills and specialisms are "media bigots" who will in time be "phased out". He emphasises also that convergence should be about recognising media consumers' behaviour rather than by seeking out huge mergers. Fair point, but changing content generation and distribution models isn't synonymous with the redudancy of specialisation.
(From EPN World Reporter)