Steve Oututing's summary of Marketing Sherpa's Anne Holland's summary of conclusions drawn from the Selling Subscriptions to Internet Content Summit: 1. Renewal! 2. Automatic Renewal! 3. Take credit card details for free trials — then auto-renew! 4. Cater to medium; sound unique. 5. Direct marketing! 6. Be clear about what is free and what is not. 7. Advertisers pay to sit with paid content.
(From E-Media Tidbits)
Friday, May 24, 2002
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