Sunday, May 05, 2002

Classified drift update: Monster revenue up 41% in 2001

Another article suggesting the doom of print classified: Ad Age.com predicts that newspapers are unlikely to recover fully from that advertising slump last year. As people begin to spend money on advertising again, increasingly they will turn to online sites such as Monster.com, who made excellent business during (and possible thanks in part to) the slump. Monster.com's revenue reached $535.8 million last year, while newspaper classified revenue in the US fell 15.2% to $16.6 billion. The biggest loser in print was the jobs sector, with job ads slumping 37%.
(From AdAge.com)

No comments: