According to this article on e-consultancy.com, the Sun plans to scale back content on thesun.co.uk after finding that the paper was losing 90,000 paying readers a day to its free website. The article, by Mike Butcher of mbites.com, says nice things about the Guardian: "Its web title has helped reinforce the brand's standing amongst readers, attracted an international audience and even made readers more likely to purchase the paper when offline."
(From E-Media Tidbits)
Monday, September 20, 2004
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