Saturday, August 28, 2004

Digital edition success? Depends on what you mean

Good comment by Vin Crosbie in response to CyberJournalist concluding that recent circulation figures for "digital editions" prove them "destined to failure". Crosbie says that yes, retailed downloadable digital editions will fail - but only until the technology at the consumer end brings the medium to life. Meanwhile newspaper digital edition websites (such as ours) fare slightly better, and digital editions of B2B magazines can indeed be highly successful. Furthermore, print "digital editions" using vendors such as NewspapersDirect have been a useful and profitable addition to the roster.
(From Digital Deliverance)

3 comments:

Luke Hoyland said...

Steve Yelvington disagrees, arguing that "digital editions, for newspapers at least, are all about publishers' love for their own medium, not consumers' interests". He also gives his definition of what a digital edition, and says that "they're not Web pages, even though they might be fetched using HTTP". Personally I think it would be hard to claim that the Guardian digital edition isn't a website.

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Luke Hoyland said...
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