Times to relaunch tabloid

The Times is already planning a major relaunch of its tabloid edition, following an overall circulation boost of just 1% year on year (compared, for example, with the Indy's 20% growth). "Despite a heavy advertising campaign and price incentives to switch to the tabloid version, the majority of Times readers still favour the broadsheet and the costly experiment of publishing two versions has failed to provide the hoped for circulation boost." In the short term first-edition deadlines will be brought forward to 7.30pm to improve distribution.
(From MediaGuardian.co.uk)