"Dutch newspaper de Volkskrant recently introduced a clever Saturday-Plus subscription. 'Plus' subscribers receive a paper version on their doormats on Saturdays, while on weekdays they have access to the (full) digital version. Which mirrors the lifestyle of more and more readers: no time to read the paper version from Monday to Friday, combined with little desire to leave the home early on Saturday mornings to get the still-popular paper weekend edition."
(From Springwise.com - By email)
Friday, April 23, 2004
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