Monday, January 26, 2004

AIM report on digital editions

Advanced Interactive Media had done a (NewsStand-sponsored) report on digital editions, summarising findings from a couple of surveys and looking at some case studies. SOme noteworth stats: of respondents to one servey, "69.4 percent were interested in subscriptions, 65.8 percent in single-copy purchases, 54.1 percent enjoyed reading the publication, and 49.4 percent were interested in getting d-editions that they read for work or research ... 74.3 percent said they preferred the paper version; 76.2 percent did not like sitting in front of the computer to read the magazine, and 66.5 percent found reading on the monitor hard on their eyes."
(From E-Media Tidbits)

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