Saturday, March 08, 2003

The Economist's gloomy survey of newspaper business

The Economist's analysis of the British newspaper industry makes miserable reading. It notes that overall newspaper readership has dropped by a fifth since 1990, and that newspapers' share of advertising spend across media has dropped from 21 per cent in 1985 to 19 per cent in 2001. It observes, "most troubling of all", that young people don't buy newspapers: the number of readers under 24 has shrunk by a third since 1990 -- a significantly higher drop than in older readers. It cites that news consumption habits have changed (as, by the way, has our ability to concentrate) from "sitting down to a good read" to "news-grazing". The only papers retaining a youthful readership don't carry news: the Desmond bracket.
(From The Economist)

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