Zurich fest wearing shades

Steve Outing's summary of the International Publishing Zurich report: 1. A business model will emerge for online news operations that works, and makes money. 2. The industry will fairly quickly begin to tap its revenue potential. (Sites are current tapping only 20%-30% of their revenue opportunities, the group estimated.) 3. Media-company top management ranks will see a swift change, with traditionalists replaced by executives who understand how the Internet fits into the big picture. 4. Advertising will remain the dominant online revenue source, with paid content supplementary. 5. Most pure paid-content models on the Web will be shown to be failures. 6. Better integration of print and online will finally take shape. How jolly! Report summarised by the authors (including Waldo!) here.
(From Editor & Publisher)