API profile of online newspaper users (1.2Mb PDF). "Online newspapers are the dominant online source of local news and are second only to printed newspapers as a primary source of local advertising . . . Compared to online audiences in general, online newspaper readers spend more hours and dollars online. But only 40%of all online users have ever visited an online newspaper, half don't use the Web for local news and most say they've never used the Internet to shop for homes or cars."
(From American Press Institute)
Wednesday, July 03, 2002
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