Richard Desmond has chopped the cover price of the ailing Daily Express from 35p to 20p, of the Saturday Express from 50p to 25p, and of the Sunday Express from £1 to 50p. Desmon says the promotion will continue "indefinitely", whatever that means. The Express circulation has gone down by 10% to 883,000 in the past year. Associated say they have no plans to enter into a price war.
(From Media Guardian)
Saturday, April 13, 2002
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