Format change calls for rate card based on impact, not ccms [reg req]

Summary of panel discussions at Nexpo from Editor & Publisher. Stig Nordqvist of the Swedish Newspaper Publishers' Association described circulation boosts at two recent tabloid switchers, and noted that an expected short-term drop in advertising revenue didn't happen. "A good tab, he concluded, sells ad impact, not millimeters." Elsewhere Allan Marshall argued that Metro, rather than cannibalising Mail readers, actually gets people into the newspaper reading habit, whereupon they progress "to a more serious read", namely the Mail on Sunday. Discussions also covered e-paper, digital editions, RFIDs and mobile communications (especially Blackberries).
(From Editor & Publisher)